Frag or Die.

Attacker or Defender. Alpha or Omega. VALORANT is built around opposing sides, and that tension drives the theme for the 2026 VALORANT Champions Tour finale. This is “Frag or Die.”

Primary Key Artworks

Every VALORANT campaign starts with a piece of key art that sets the tone for the campaign kit. We built the visual system around hero layouts inspired by that illustration, bringing the conclusion of Sage and Viper’s storyline and the two sides of the competition into an explosive finale.

Alpha v. Omega

Two sides. One outcome. Choose where you stand. As the competition intensified, players were asked to pick a side. We created two versions of the visual identity, one for Alpha and one for Omega. We designed custom emblems for each side which appeared across the campaign, from posters to sculptural backdrops on the main stage.

Graphics Library

We designed an extensive library of graphics, icons and smaller design details as part of the kit. These gave other creators and vendors a shared set of pieces to work with as they developed assets for the event, with enough variety to adapt them to different formats and materials. That library found its way into everything from merch, wayfinding, commemorative cards and printed flyers to toys and stage design.